李颐是(@ChinaYouthology)China Youthology(青年志)的创始人。青年志专注于年轻人市场的研究和咨询。她认为传统研究未能真正帮助品牌跨越与年轻消费者之间的鸿沟，我们需要在长期关注和理解’年轻人’的基础上理解’年轻消费者‘，并通过China Youth Watch博客传播和分享他们的洞察。

她将在网志年会上分享青年志最近的一个中国创意青年群体研究中发现的微趋势，比如“像刷牙一样美好”和“像小朋友一样智慧”，以及互联网在潮流趋势形成和传播中的角色。

OK，我也不知道什么是“像刷牙一样美好”，什么是“像小朋友一样智慧”，到时候听听她是怎么说的吧。

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Lisa Li (@ChinaYouthology)is founder of China Youthology that works on consumer insights for marketing, communication, and product design targeting the youth in China market. She sees the gap between youth brands and their young consumers and believes that the gap can only be bridged by understanding Chinese youth as human beings (rather than merely as consumers). She shares her findings on blog, China Youth Watch.

She’s going to share with us the ‘micro trends’ found in Chinese creative youth in a recent study, for example ‘as beautiful as teeth-brushing’ and ‘as intelligent as kids’, and the role of cyberspace in trend setting and spreading.